lucat.plŁukasz Kot
Free, 30 minutes
PLEN
Łukasz Kot
Łukasz Kot20 years of prospecting mistakes you no longer have to make

20 years of prospecting mistakes you no longer have to make

I design B2B cold
outreach systems
built on AURA

Do you win clients through cold email or LinkedIn?

Book a free consultation
1-2 days
to design your system
1-2 weeks
of free workshops that put best practices to work in your organization
10,000+
cold messages a day that AURA, my cold outreach system, continuously learns from and then hands your team insights on how to boost performance, insights you won't find anywhere online or get from any AI.
  • aim
  • unleash
  • read
  • amplify
Łukasz Kot sitting in a brown armchair, wearing a black shirt and yellow-framed glasses
Łukasz KotCEO of Cold Unicorn & Touchless Freaks

I've worked with companies like

  • Play
  • ING
  • Salesforce
  • Tchibo
  • Runmageddon
  • Astor
  • GiC
  • UniTalk
  • Izodom
  • Bent Iron
  • LNE
  • Larpventure
  • Pivotal
  • GBBC
  • Fabryka Marketingu
  • Kaizen Rent

During the consultation

Together, we choose the best path

By the end of the call, you'll know which path makes the most sense for you right now. All three can work, depending on your situation.

Łukasz KotA no-pressure call wherewe talk through the downsides of each option
01Cold Unicorn
We run lead generation for you

You focus on selling while the leads come in on their own

You get a whole team covering lead lists, copy, spintax, deliverability, and the insights that boost campaign performance. Cold Unicorn takes over your entire lead generation process.

This option saves you the most time and trial and error, and takes lead generation completely off your plate

coldunicorn.com
02AURA
You run it yourself with AURA

You generate leads as if you'd spent half your life running an outbound agency

All you need is one extra person on your team who uses AURA to handle lead lists, copy, spintax, deliverability, and performance insights, and, of course, to bring in leads.

This option gives you the best balance between your involvement and trial and error: you just follow the process

coldunicorn.com/aura
03Step-by-step plan
Completely on your own

First, you build unique value propositions that finally get prospects replying

You get a step-by-step plan of what to do. You also go over each stage and each workshop with me, and we stay in touch on LinkedIn until we've built a strong enough edge over your competitors.

In theory, this is the cheapest option, but it's very hard to scale, so it only works well in the early stages

My LinkedIn profile

A workshop removes the remaining risk

After that, we'll run
1 of 3 free workshops

Each one boosts conversion at a different stage of the funnel. We'll roll out the most important one together after our call, with no strings attached.

01

Building unique B2B value propositions

How to create value propositions and lead magnets for your niche, including current data on their impact on performance.

I want this workshop
02

Boosting conversion from cold lead to proposal

How to turn more leads (interested replies) into actual proposals and keep that rate at 80% or higher.

I want this workshop
03

Boosting conversion from proposal to closed deal

How to build trust after the proposal, so deals with cold leads close as well as if the lead had come to you through a referral.

I want this workshop

Proven best practices at every stage of the funnel

During the call, we'll match the workshop to the stage where you're losing the most deals right now.

Book a free consultation
Łukasz Kot standing in a black shirt, one hand at his collar
no mercy,just data-driven

Story

My story

Success always follows the same pattern: first they laugh at you, then they threaten you, then you win. That's why I've never let anything pull my focus away from the craft, because:

“An archer can lose at the Olympics for one reason only: for the first time, he focuses on the medal instead of the shooting he does best.”Paraphrased from Anthony de Mello’s book “Awareness”

Only relentlessly repeated work leads to the best results, then to the best methodologies, and finally to the best operational systems, which make it easier for others to absorb your knowledge and replicate those results themselves.

Awards and recognition

  • Best Business Advisor in PolandPlay2017
  • B2B Sales Star awardING2009
  • Recognized for TOP 3 Performance in EuropeSalesforce2025

Booking form

Book a free consultation

Choose the workshop we'll roll out together after a no-pressure call.

  1. 01You submit the form with the workshop you picked.
  2. 02Within one business day, you get proposed times for the call.
  3. 03We talk for 30 minutes, then roll out the workshop you picked, with no strings attached.
  4. 04You assess how much it has changed your company, and you may feel it's worth coming back for more.
Łukasz Kot at a desk with a laptop

You'll be talking
directly to me

Which workshop would you like?

By submitting the form, you agree to be contacted about the consultation. The controller of the data in this form is MagicDust sp. z o.o. (owner of the Cold Unicorn brand), Malownicza 9, 42-261 Łysiec, Poland, Tax ID (NIP) 5732968488, KRS 0001212370. We process the data only to schedule and prepare the consultation. For details, see our privacy policy.